Target Software has retained Trinity Communications to handle marketing chores for its flagship Team Approach application.
The Boston agency, well-versed in technology and business-to-business, is charged with creating a brand strategy, identity and positioning, and related materials for the client/server-based software. Work will target primarily large, not-for-profit organizations involved in fundraising activities. Account executive Erin Murray will oversee the assignment for the Cambridge, Mass., client.
"The commitment is a branding exercise, and therefore it is hard to detail the level of the project specifications [i.e. print, collateral, etc.] until we delve a little deeper into the work," a Trinity representative said.