Talbots Remains a 'Classic'

Specialty Retailer Breaks TV Spot in Major Markets
BOSTON–Buoyed by the results of a test commercial, Talbots is heading into the spring with a print and TV campaign.
Created by Boston-based Arnold Communications, the ads continue the “It’s a classic” theme introduced by the shop more than a year ago.
While the budget was not disclosed, Talbots’ director of public relations Margery Myers said, “It’s a big buy for us.”
By the end of this month, Talbots will be on air in six key markets: Philadelphia, New York, Chicago, Atlanta, San Francisco and Washington, D.C.,