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Ads? What ads?: Taking a Peek Into the National Shopping Cart
Whatever else they eat, many consumers are reluctant to swallow their pride and admit that advertising guides their choices in the supermarket. Is that really such a shameful confession? The charts come from a massive survey conducted for Parade by Mark Clements Research. (We’ll regale you with more findings in weeks to come.) While one expects some people to say they’re impervious to sales pitches, the study finds 23 percent of parents denying that their children “ever influence” the foods they buy.
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