Tacoda Plans Behavioral-Targeted Ad Network

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Tacoda Systems said it would stitch together an ad network of top-flight publishers that would allow brand advertisers to target specific audiences.

The network, called Tacoda Audience Networks, plans to target graphical ads to users based on their behavior on the sites of participating publishers. More than 2,700 Web sites use Tacoda’s behavioral-targeting software. Tacoda said the network would eventually reach more than 85 million Internet users, although it did not disclose any publishers that have committed to participating.

According



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in