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In an unusual move, John Travolta, Halle Berry and Hugh Jackman have granted likeness approval rights to be used for a Heineken television spot as part of a promotional campaign for Warner Bros.’ “Swordfish,” in which they all star.
Heineken is spending an estimated $10 million on a worldwide media and marketing blitz.
Rarely do A-list stars like Travolta give their permission to appear in TV spots that are for a product, especially an alcoholic beverage.
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