Marla Matzer Rose
New Line In Burger King Promo
Brand Marketing
Burger King will tie in with New Line Cinema’s highly anticipated Dec. 19 release of “The Lord of the Rings: The Fellowship of the Ring” with paid media, in-store and [...]
‘Swordfish’ Goes Well With Heineken Spots
Brand Marketing
In an unusual move, John Travolta, Halle Berry and Hugh Jackman have granted likeness approval rights to be used for a Heineken television spot as part of a promotional campaign [...]
DQ Inks ‘Digimon’ Tie-In
Brand Marketing
“Digimon,” the hit Fox Kids/Fox Family Channel cartoon that launched in fall 1999, will get its biggest U.S. fast food tie-in next year. Dairy Queen will promote “Digimon” with an [...]