Marla Matzer Rose

New Line In Burger King Promo

Burger King will tie in with New Line Cinema’s highly anticipated Dec. 19 release of “The Lord of the Rings: The Fellowship of the Ring” with paid media, in-store and […]

‘Swordfish’ Goes Well With Heineken Spots

In an unusual move, John Travolta, Halle Berry and Hugh Jackman have granted likeness approval rights to be used for a Heineken television spot as part of a promotional campaign […]

DQ Inks ‘Digimon’ Tie-In

“Digimon,” the hit Fox Kids/Fox Family Channel cartoon that launched in fall 1999, will get its biggest U.S. fast food tie-in next year. Dairy Queen will promote “Digimon” with an […]