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Mullen has parted with another showpiece advertising account, Swiss Army Brands. Just two years ago the agency’s Swiss Army work scored best-of-show honors at the Francis W. Hatch Awards.
The client in Shelton, Conn., is working with Lloyd (+ Co.), New York, on campaigns breaking in fall issues of national consumer magazines, according to Swiss Army marketing director Marcella George. The executions feature Swiss Army watches and knives and continue to use the line, “Swiss Army equipped,” developed by Mullen.
It has not been determined if Lloyd will be on board for the long haul, and an agency review is possible, George said.
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