Swine Dining In Alabama

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What does a beer-swilling pig have to do with walking tours?

Alabama has had its share of eccentrics, and then some. (Selma’s Kathryn Tucker Windham has made a career out of chronicling many of them.) Now, one favorite, 19th- century riverboat captain Simp McGhee, is giving Alabama’s Bureau of Tourism and Travel some good advertising (and press, too).

McGhee, the story goes, was so crusty that his only drinking buddy was a pig. The tale inspired a restaurant in upstate Decatur and now an ad from Birmingham’s Lewis Communications promoting walking tours in business and historic districts.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in