Swardlick Updates the 'Maine Attraction'

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Swardlick Marketing Group has unveiled its latest campaign for the Maine Office of Tourism.

The print and broadcast work for the warm-weather season positions Maine as a touring destination instead of simply a state with great scenery, according to David Swardlick, president of the Portland, Maine agency.

“Maine has not been as well-known as a touring destination as much as it has been [seen as] a relaxing and beautiful area,” said Swardlick. “Our goal has been to attract new first-time visitors.”



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