SW Bell Installs Creative Chief

Tom Moudry has been appointed vice president and senior creative director of SBC Communications. As such, he will manage the telecom’s ongoing relationships with three agencies in the Omnicom network.
“Hopefully this will accelerate the decision-making process,” an industry source said last week.
SBC has yet to make a choice among its roster agencies for the new $1.6 billion wireless company formed by the merger of its wireless operations with those of BellSouth in Atlanta.
SBC also has said it plans to divide the creative account of Ameritech, which it acquired last year, among GSD&M in Austin, Texas; Goodby, Silverstein & Partners in San Francisco; and Rodgers/Townsend of St.