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Dentsu in Driver’s Seat at Last; Asher Puts Brave Face on Big Hit
LOS ANGELES–One midsized Los Angeles agency’s loss was another’s gain last week when American Suzuki Motor Corp. moved its $30 million account from Asher & Partners to Colby Effler & Partners.
The move is the latest chapter in a long-running L.A. story. Sources here say that after handling Suzuki’s motorcycle and ATV business for 15 years, Colby was destined to pick up the car account and move into a category that its parent, Japanese giant Dentsu, has coveted for decades.
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