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CHICAGO – Eight months of chipping away at Wickes Furniture Co. paid off for Eire Partners here last week when the furniture retailer named the agency as its first agency of record to handle the creative portion of its $5-million account.
Wickes, which has handled its creative in-house, began talking to Eire in February when the retailer named James Furner its new director of advertising. The 16-year Wickes veteran, who worked in the company’s in-house department, said it was time to make sure the correct message was getting out.
‘Our business has been turning around, the economy seems to be getting better, and it was time for us to make sure our creative message is right,’ Furner said.
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