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CHICAGO The United States Supreme Court has agreed to hear the case challenging the mandatory checkoff of the National Cattlemen’s Beef Association and its marketing programs.
The decision, which is not expected until the first half of 2005, will likely have an effect on similar challenges made to other advocacy programs such as the National Pork Board and the National Dairy Promotions Board. The decision also means the Pork Board will likely continue the review of its $10 million advertising account, currently at Campbell Mithun, Chicago [Adweek, May 24].
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