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SuperBrands.97.Category.Ranking: CREDIT.CARDS..

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Category.leader.Visa's.seemingly.insurmountable.lead Continued, but.new.technology.promises.advanced.payment.systems.with.The potential.to.change.current.market.dynamics..Stay.tuned.
Rank....Brand................. Co. Name, Location
.Lead Agency, Location
...Sales (billions):
...Media Expenditures (millions):
1....Visa...........................Visa USA, San.Mateo, CA
..BBDO, New York
...Sales: $340.2
...Media Expenditures: $154.6
2....MasterCard...............MasterCard International, New York
..Ammirati & Puris/GSD&M, New York
...Sales: $198.0
...Media Expenditures: $75.2
3... American Express.... American Express, New York
Ogilvy & Mather, New York
...Sales: $115.2
...Media Expenditures: $152.6
4....Discover...................Dean Witter/Discover, Riverwood, IL
..DDB Needham, Chicago
...Sales: $47.5
...Media Expenditures: $76.7
5....Citibank.....................Citibank., New York
..Lowe & Partners/SMS, New York
...Sales: NA
...Media Expenditures: $70.0
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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