SuperBrands 97 Category Ranking: APPAREL | Adweek SuperBrands 97 Category Ranking: APPAREL | Adweek
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SuperBrands 97 Category Ranking: APPAREL

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Sara Lee, Levi Strauss and VF Corp. held onto their top positions once again. Nike's apparel division returned to the list after a year's hiatus. While menswear sales have gained slightly, the business is casual. Suitmaker Hartmarx fell off the top 10 in 1995.
Jones Apparel Group debuted this year. The outlook is good for Jones, which picked up the rights to make Lauren, Ralph Lauren's latest sub-brand.
Rank....Brand............................................. Company.Name, Location
.Lead Agency, Location
...Sales (billions):
...Media Expenditures (millions):
1....Hanes, Champion, L"eggs......................Sara Lee, Chicago
..Various
...Sales: $7.1
...Media Expenditures: $115.6
2....Levi's, Dockers......................................Levi Strauss, San Francisco
..Foote, Cone & Belding, San Francisco
...Sales: $6.7
...Media Expenditures: $104.1
3....Lee, Wrangler, Vanity Fair....................VF, Wyomissing, PA
..Various
...Sales: $5.0
...Media Expenditures: $ 46.8
4....Fruit of the Loom, Gitano.....................Farley, Chicago
..Various
...Sales: $2.4
..Media Expenditures: $ 27.0
5....Liz Claiborne, Dana Buchman...............Liz Claiborne, New York
..Gotham Group, New York
...Sales: $2.0
...Media Expenditures: $ 1.2
6....Melrose, Prophecy, Sag.Harbor.............Kellwood, Chesterfield, MO
..In-house
...Sales: $1.3
...Media Expenditures: NA
7....Russell...................................................Russell, Alexander City, AL
..BBDO, .New York
...Sales: $1.1
...Media Expenditures: $ 11.1
8....Warner's, Olga, Calvin Klein.lingerie.....Warnaco, New York
..Various
...Sales: $0.9
...Media Expenditures: $ 9.4
9....Nike......................................................Nike, Beaverton, OR
..Weiden & Kennedy, Portland, OR
...Sales: $0.8
...Media Expenditures: NA
10....Jones New York..................................Jones, New York
..In house
...Sales: $0.7
...Media Expenditures: $ 0.3
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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