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Suntory Water Group has awarded its advertising account to Fletcher Martin Ewing.
FME topped three other Atlanta shops—Match, Creaxion and Cole Henderson Drake—in a review for the estimated $5 million business.
“All the agencies demonstrated robust strategic thinking, and to varying degrees they knew how to translate that into a great creative product. But FME did a great job with both,” said Suntory vice president of marketing Steve Bayliss, who added that he chose the four based on their creative reputations.
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