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NEW YORK The New York Sun will launch a four-week, $800,000 campaign designed to boost awareness of the year-old broadsheet in a city with three other established dailies.
Since it debut on April 16, 2002, the Sun has amassed a daily paid circulation of 25,000, and aims to boost that number by 20,000 annually, said William Kummel, COO of the newspaper. The campaign, created by Leapfrog Advertising in New York, is targeted at readers who peruse more than one daily paper, he said.
“We
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