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BVK/McDonald Spots Position New Carrier
CHICAGO–Sun Country, an airline based in snow country, breaks its first TV advertising this week with spots from BVK/McDonald in Milwaukee boasting “Comfortably low fares.”
The tagline indicates the niche the Minneapolis-based airline is looking to carve for itself, said Peter Capper, an account supervisor at the agency. “I think there’s room for another low-fare carrier,” Capper said.
Sun Country flies to 25 destinations out of Minneapolis, including three foreign cities. The airline has shifted from an exclusively charter operation to a commercial one, prompting management to enlist BVK/McDonald last November.
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