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Best Western International was in final talks Friday to award the creative portion of its $25 million ad account to IPG’s Suissa Miller, sources said. The Los Angeles shop bested independents Butler, Shine, Stern & Partners in Sausalito, Calif., and R&R Partners in Las Vegas, said sources. IPG’s Media Partnership in Norwalk, Conn., will handle media, sources said. Davis Media/Chess Communications in Baltimore is the incumbent.
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