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Suissa Miller has won Balance Bar’s estimated $9 million account. The shop was awarded the business last week after a shootout with Deutsch/LA.
The Los Angeles shop was selected because of its packaged-goods advertising expertise and “excellent creative abilities,” said Lara Jackle, vice president of marketing for the Carpinteria, Calif.-based firm. Suissa Miller’s other packaged-goods clients include Jergens, Drypers Diapers, Dole and Beech-Nut.
“The decision was tough,” added Jackle, “but Suissa Miller combines all the right elements, including management, commitment and enthusiasm to help sustain our company’s growth and image.”
Balance Bar split with Buck-ley/Friedman Ad-vertising in Costa Mesa, Calif.,
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