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Princess Cruises has awarded its estimated $20-25 million account to Suissa Miller here following a review that also included co-finalists McCann-Erickson, L.A., and Lowe Lintas & Partners, New York. J. Walter Thompson, Chicago, was the incumbent.
The two-month search was sparked by the arrival earlier this year of Todd Putman, a former Coca-Cola and Procter & Gamble marketing executive who joined the cruise line as vice president of marketing.
“If the candidates we had are a reflection of the ad industry, the industry is very healthy,” said Putman.
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