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Opera fans cheer rugby players and stock traders gyrate like ravers in Kirshenbaum Bond & Partners’ new campaign for Netscape Communications, the client’s first TV foray.
One spot opens with a shot of a well-dressed opera crowd, then cuts to mud-faced rugby players. The scenes play off each other to violin strings and a hip-hop beat. A second spot, backed by a techno groove, juxtaposes the frenzy of a stock exchange trading floor with the flash and fury of a dance club.
In post production, the TV spots were tinted with a “Netscape blue” cast, to match the client’s logo.
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