Study: Consumers Want Return to Normalcy

NEW YORK — Nearly three months after the terrorist attacks in New York and Washington D.C., consumers are counting on a return to normalcy and they want advertisers to recognize it, according to a study released by Initiative Media North America and The Massachusetts School of Technology.

“What advertisers are seeing is the resilience of the country to come back to itself very quickly in terms of a mindset,” said Steve Greenberger, evp and director of IM Convergence and Print Media.