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Leo Burnett has received several awards for its advertising for those ‘curiously strong’ Altoids mints. Outdoor boards have carried such wry headlines as, ‘So strong they come in a metal box.’
The latest outdoor and print ads for Callad & Bowser/Suchard’s Altoids brand use a new headline, ‘Danger, Will Robinson!’ coupled with a photo of something unexpected that also comes in a metal wrapper: the robot that was the most likable character in the ’60s television series Lost in Space.
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