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NEW YORK Clothing retailer Old Navy said independent StrawberryFrog would create its fall TV and print campaign, with Interpublic Group’s Deutsch/LA relegated to efforts that target teens, as well as interactive ads.
Deutsch in Marina del Rey, Calif., was hired in April 2004 as Old Navy’s lead agency and had fashioned recent mainstream advertising, including a summer TV push that used Young MC’s rap anthem “Bust a Move.”
StrawberryFrog in New York was added to the lineup two months ago [Adweek, April 18].
Jonathan
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