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NEW YORK StrawberryFrog has picked up the estimated $30-40 million international advertising account of Gas jeans, an Italian brand that competes with fashion label Diesel.
The independent shop won the account without a review, after working for two months on a project for the jeans maker, agency CEO Scott Goodson confirmed. Goodson said the client approached StrawberryFrog based on its work for Asics’ Onitsuka Tiger line, for which it created a series of print ads and non-traditional work—including an “art-house” film—that positioned the sneakers as a fashion statement.
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