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Jack Trout Opens Seattle Office; Ex-Think-er Ribbey Is in Charge
LOS ANGELES–Re-nowned marketing strategist Jack Trout is expanding his Greenwich, Conn.-based Trout & Partners, which already has offices around the world, to the West Coast.
Heading up the new office of the international consultancy is former Think New Ideas executive Brian Ribbey, who will serve as a partner in the company. The office opens today in downtown Seattle.
Ribbey got his start in the advertising business 22 years ago when he worked for Trout’s previous company, Trout & Ries.
Trout, whose consulting company works on solving advertising clients’ marketing position problems, has written several business books, including Positioning: The Battle for Your Mind, Marketing Warfare and The 22 Immutable Laws of Marketing.
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