BOSTON Strand Marketing said it has added three accounts in recent weeks. The assignments span the high-tech, automotive and plastics industries.
MTI-Milliren, a communications components provider, hired Strand to develop an integrated marketing program that includes catalogs and Web executions. Fraser Pontiac-Buick-GMC has tapped the shop for direct mail efforts touting the dealership's 80th anniversary. Plastics concern Bixby International selected Strand for advertising, public relations and Web development.
MTI and Bixby, like Strand itself, are based in Newburyport, Mass. Fraser is located in Salisbury, Mass. Strand is an independently owned agency.
—Adweek staff report