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Once upon a time, Pedone & Partners cre ated a new campaign for The Mall at Short Hills.
Four inserts for the Short Hills, N.J., shopping center—which houses stores such as Bloom ing dale’s and Tif fany & Co.—are appear ing in March issues of Vogue, Elle and Harper’s Bazaar, among others. The tongue-in-cheek effort uses storybook imagery to convey the inspiring wishes that shoppers might say to themselves.
Print ads showcase ornate designs and hand made papers.
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