Storm Shelter

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The plaintive voice of Bob Dylan helps convey a message of hope for animals in peril in a new TV spot for the World Wildlife Fund.

The PSA, produced in 30- and 60-second formats, among others, is part of a new campaign by the PlowShare Group in Stamford, Conn. The ad features Dylan singing “Shelter From the Storm,” from his 1975 album Blood on the Tracks, as shots of pandas, elephants and other animals appear onscreen.

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