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Adidas & New Balance: Passing Shots
By Hilary Cassidy
The sneaker category could see a major lineup shift in 2002, as Adidas plans to raise its marketing spend by 25% behind two new shoe technologies, while New Balance takes to the court with a $9 million initiative behind its new basketball shoes and the challenge: “play to Live.”
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So Happy Together
They’re big, they’re bad, they’re back! Teenage Mutant Ninja Turtles, virtually in retail hiatus since 1996, are returning with a new John Woo movie, a TV series and toys slated to hit the market in 2003.
Golden
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