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Trading Post
GSD&M releases six television spots for Charles Schwab’s CyberTrader service this week.
BofA Diversifies
Lopez Negrete Creates Hispanic Spots
Latinos are encouraged to reach for the brass ring in Lopez Negrete’s first major branding effort for Bank of America. The Houston agency’s seven Spanish-language TV ads are part of the client’s $40 million multicultural campaign, which also targets other minorities.
They’re Engaged
Friedman’s Jewelers has awarded the creative portion of its $15 million account to Barber Martin.
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