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Strength in Numbers
Allen & Gerritsen’s acquisition of GSO/Davis positions the shop for growth-and a possible sale.
New York Groove
Arnold Taps Baglivo to Follow Badenhop
Arnold has named Mary Baglivo president of its New York operations. She succeeds Stephen Badenhop, who is leaving the Havas-owned agency. Baglivo joins from Panoramic Communications, New York, where she served as CEO.
Spanish Twist
Volkswagen of America is introducing its first Spanish-language ads from Florida shop Creative on Demand. Work eschews the long-running “Drivers wanted” theme developed by Arnold, and instead boldly urges its audience to “Take the road!”
The Specialists
Mullen enlists a technology marketing veteran to head its business-to-business practice.
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