Stories you'll find in this week's print edition of Adweek New England Edition | Adweek Stories you'll find in this week's print edition of Adweek New England Edition | Adweek
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Stories you'll find in this week's print edition of Adweek New England Edition

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On the Road in Rhode Island
At Providence shop Duffy & Shanley, "nobody is cool," says a staffer-and that's its appeal. Mae Anderson reports.

Via's Voyage
Maine Shop Opens Boston Outpost
Portland-based Via, one of the region's largest independently owned agencies, opens a satellite office in Somerville, Mass., absorbing staff and clients from boutique shop Six. The expansion is led by some familiar faces, including former CGN president Ken Dec.

Ready to Wear
Trion Communications adds to its consumer cache with Turfer Sportswear, a provider of golf apparel to specialty stores and pro shops. The client looks for ads to help it compete nationwide; the agency is glad to
pick up a potential creative showcase.

Tools and Nails
Martino & Binzer, Avon, Conn., has launched its first campaign for PrimeSource Building Products. Print and TV ads touting tools are sexist in a tongue-in-cheek way and are tagged, "Real life. Real tools."
The push targets both consumers and businesses.

Chiming in
The annual Bell Ringer Awards for excellence in regional public relations tolled for the South Shore Hospital and Helene Solomon. The hospital took home best-of-show honors for updating its image, while Solomon received
the Crystal Bell for lifetime achievement.

Happy Trails
Sugarbush Ski Resort has begun talks with Boston and New York agencies about
its estimated $2 million account. The Warren, Vt., client plans a major rebranding effort.

Riney on Retirement
Publicis & Hal Riney may have announced the official retirement of its charismatic namesake, but, says Riney, "I'm not leaving anytime soon." The legendary copywriter talks candidly to Eleftheria Parpis about getting "sandbagged" by marquee account Saturn, the problems he sees in today's
ad industry and why working beats playing golf.