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Against the Odds
“If Leo Burnett could start an agency in the middle of a depression, I can give it a shot now,” says Diane Boulanger of her Boston-area venture.
Digging Deeper
Terra Lycos Foresees Spending Boost
Steven Gross, the newly minted U.S. vp of marketing for Terra Lycos, says an ad-spending increase in the “tens of millions of dollars” is planned for this year. The Internet company also intends to evolve its “Dig into it deeper” brand positioning.
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