Stock Sites Are Stickiest | Adweek
Advertisement

Stock Sites Are Stickiest

Advertisement

They say you shouldn't play games when it comes to making money, but Net surfers apparently like to do both. According to Nielsen NetRatings, the top rated Web site in terms of stickiness was bingo.com, but 4 out of the top 10 sticky sites for the week ending Feb. 25 were stock-related financial sites. Ragingbull.com and tdwaterhouse.com users split over two hours of user-Web time between them. Flyswat.com -- an information site -- turned out to be as sticky as it sounds, coming in eighth place.