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NEW YORK Martha Stewart, Chris Rock, Jennifer Love Hewitt, Geena Davis and Jason Lee are the most buzz-worthy stars among the new crop of prime-time programs set to debut in the new fall TV season, according to an analysis by Interpublic Group’s Initiative.
The agency collects and analyzes Internet “chatter” about the new prime-time schedules with a propriety research tool it calls PropheSee.
Its most recent analysis looked at comments culled from 15 million Web logs and discussion groups from May, when the new schedules were announced, through July.
Martha
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