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LOS ANGELES MDC Partners’ Kirshenbaum Bond + Partners has prevailed in the review for creative chores on Starz Entertainment Group’s ad account, according to sources.
The client could not be immediately reached. KB+P declined comment.
The Englewood, Colo.-based client spent $10 million in domestic measured media in 2006 and $5 million through June 2007, per Nielsen Monitor-Plus.
The process originally covered both creative and media duties, but the client decided to review creative separately, remaining open to, but not requiring, a bundled media solution, sources said.
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