Starz Reviews Creative

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LOS ANGELES Starz Entertainment Group is reviewing its creative account, the client confirmed today. A decision in the competition is slated for October.

The review initially covered both creative and media duties, sources said, but the client ultimately decided to review creative separately, hoping it might find a bundled solution during that process. The client said that only a media search could follow but declined to elaborate.

Ad spending is more than $10 million per annum, per Nielsen Monitor-Plus, and $5 million through June 2007.



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