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Staples’ decision last week to move its buying and planning to Grey’s MediaCom from small independent Pro Media was driven by the agency’s ability to help the office supply chain compete in an increasingly complicated media environment.
“We felt they were the right agency for us in a complex world,” said Marci Grebstein, vp, media and marketing communication for the client.
The depth and breadth of MediaCom’s buying and planning expertise, not necessarily the size of the shop itself, led to the agency’s selection, Grebstein said.
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