St. Louis Loses One-time Giant

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A lot of big clients have abandoned St. Louis over the years, and with them have gone the one-time bulwarks of the city’s advertising scene.

D’Arcy Masius Benton & Bowles’ decision to shut down its operation in the Gateway City last week had been anticipated for years.

“It’s sad to see it disappear,” said Charlie Claggett, who started at D’Arcy St. Louis as a copywriter in 1972 and left as its managing director 27 years later.

“At the root of the problem is the clients in St.





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