Stein Rogan + Partners, a New York-based integrated advertising agency, has tapped Scott Kerr, who was most recently vp of marketing at Real Media, to oversee all media planning and buying for clients.
Kerr succeeds Jin Kim as vp and managing director of media services at SR+P. Kim was recently named senior vp, managing director of account services, overseeing some of SR+P's largest accounts, including Engage and Blackboard.
Kim "really built our competency level up," said Tom Stein, president and CEO of SR+P. "It's just incredibly serendipitous that we can follow on with Scott. Jin took it to a point, and now Scott is equipped to take it to the furthest point our media competency has ever been."
Kerr, 41, comes to SR+P with 18 years experience in traditional and interactive media and marketing management experience. In addition to his stint at Real Media, Kerr spent six years at Marsteller Advertising as vp and director of media services. There he played a role in lingerie retailer Victoria's Secret's first Webcast in 1999.
"I think you're seeing more and more clients looking at agencies that have full capabilities," said Kerr. "More and more clients are demanding their agencies ... come in and look at their business, 360 degrees, and present a proposal on how to generate reach in all media, to evaluate how it all works together."
Kerr said his first job at SR+P will be to work with his new staff and his new agency to determine how they want to grow. "The short-term goal is getting everyone up to speed on what's going on out there in the digital world and [showing them] how it's related to the offline world," he said. "It's a large education process internally with all the new media out there."
Stein acknowledged that Kerr's background will likely give interactive media more gravitas during SR+P's overall media-planning sessions. But, he said, "it's really about understanding each medium and the inherent values of each medium, and how each medium can work together to create a stronger media presence, media buy, ROI--whatever you want to use to describe it."