Square One Steps Up To The

Square One here today launches the second phase of its 1998 campaign for Whataburger, in which patrons dream up their own ads for their favorite fast-food chain.
Leading off is a 30-second television spot that includes plugs for Whataburger’s kids menu and double-meat cheeseburgers. The new flight of product-specific commercials branch out from earlier image ads in the “My Whataburger commercial” campaign, said Square One partner Tom Hansen.
“I think typically the second phase builds a lot of flexibility, where we will be able to talk about different products,” said Hansen.