Square One Eyes Bigger Game With Maxfield

Dallas Acquisition Makes It Third-Largest Indie in Southwest
DALLAS–Square One here has acquired The Maxfield Group in Irving, Texas, in an asset-purchase deal to form the third-largest independent agency in the Southwest with $80 million in capitalized billings.
The agencies will consolidate in new headquarters in downtown Dallas, retaining the name of Square One. Steve Maxfield, principal of The Maxfield Group, will become a partner and lead the new business-to-business group at Square One.
The move is generally seen as complementary, with Square One rounding out its consumer-oriented accounts with Maxfield’s business-to-business roster.