ATLANTA Brand Atlanta, a campaign by a public and private partnership to create a new image of the city, has selected Spunlogic to provide the Internet portion of the effort, the shop said.
The independent Atlanta shop will work with Brand Atlanta's ad agencies, Grey and Lattimer Moffitt Communications, both in Atlanta. Grey is producing general-market advertising, and Lattimer Moffitt is creating African-American marketing. Atlanta's Ogilvy Public Relations and Ignition are providing PR and experiential marketing, respectively.
Spunlogic is developing a new Web site, online advertising and an e-mail marketing program for the campaign, which is scheduled to launch before the end of the year.
"This Web site and related online marketing efforts will tie the entire campaign together, communicating with residents, visitors and businesses," said Jeff Hilimire, president of Spunlogic.
The shop already works with the Atlanta Convention and Visitors Bureau, the Atlanta Development Authority and the Georgia Aquarium, a $200 million project that will open in Atlanta later this year as one of the largest aquariums in the world.
The Brand Atlanta campaign launched last February as part of Atlanta Mayor Shirley Franklin's economic development plan. The campaign is designed to create a new brand identity and marketing plan for Atlanta to attract more tourists and conventions.