Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Sprite continues its “Portraits in Thirst” in an estimated $10 million campaign from WPP’s Ogilvy & Mather that breaks Friday.
Starring Los Angeles Lakers shooting guard Kobe Bryant, the New York agency’s initial 30-second TV spot, “All-Star Game,” will first air during TNT’s sports programming leading up to Sunday’s NBA All-Star game.
Bryant is shown going through a rigorous workout that includes running in the early morning, lifting weights and sparring in the ring.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in