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LOS ANGELES Sprint’s PCS division has launched an aggressive business-to-business campaign aimed at promoting its services to business customers.
The national campaign, from Publicis & Hal Riney in San Francisco, takes aim at AT&T Wireless, which is the perceived leader in the category, said Suzanne Lammers, a representative for Sprint PCS in Overland Park, Kan.
Spending on the campaign was undisclosed. “We’re spending more than we’ve ever spent on any of our business-to-business campaigns so far,” Lammers said.
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