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Trust Advertising & Communications has launched spotset, an Internet-driven application that assists media buyers by creating customized radio advertising networks.
The service, created by the Memphis, Tenn., shop, is said to reduce the time and effort agencies expend planning, placing, billing, and paying for radio buys.
“This service is a win-win for clients and agencies,” said Howard Robertson Jr., Trust’s founder and chief executive officer. “We all know multiple-market radio buys can be a pain.”
Media buyers log onto the site (www.spotset.net),
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