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Crispin Porter & Bogusky has picked up print assignments for Schwinn Bicycles in what one source said is the first step in acquiring the creative account from Carmichael Lynch.
Gregg Bagni, Schwinn’s senior vice president of marketing who confirmed Crispin was working with the Boulder, Colo., company, said, “We’re pleased with both agencies.” He denied that the creative account would move to the Miami shop.
Bagni said he was “very happy” with the repositioning campaign Crispin did for GT Bicycles, a built-for-speed bike maker in Santa Anna, Calif.,
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