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Victor Associates plans to lure business travelers to Spirit Airlines with a campaign that also strives to maintain the carrier’s loyal base of budget-minded families.
The effort is part of a repositioning by the Fort Lauderdale, Fla.-based Spirit that was undertaken in connection with expanded ser vice in the U.S. and the Caribbean.
A new logo and a fresh design for the exterior of Spirit’s planes was completed by Public Image Ltd. (PIL), Coral Gables, Fla. Victor and PIL are working together on the repositioning work, said Lynne Koreman, Spirit marketing director.
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